Using Social Networks to Boost Your Business and Products/Services Sales

They began as tools to communicate on a social level. One person relating with another. Sharing thoughts. Communicating actions, events, trends.

Over the years they’ve gained a boom and, because business deals and sales of products and services are basically a function of relationships – your contacts, your links, etc, the Social networks have become the next platform for advertising your products and services. (The more persons there are on any network, the greater the chances of conversion.) It’s all about opportunities.

Many obviously must have read that Facebook overtook Google in the number of persons that was on its network over a 30 day period. (That means great great opportunities for marketing your product). I suggest you open Facebook Page if you don’t have one.

Of course the concept of Marketing/Advertising is all about visibility and reach. Internet Marketing is no different. It’s all about visibility and reach. So, with several million persons on the social network, Facebook daily, a lot of opportunities for advertising of products and services definitely abound. Companies and businesses are equally setting up Facebook pages. Via it, they communicate happenings and events in the organisations to their clients, fans, etc. They are equally able to preview market perception of about to be released products.

So, how do you utilise the social network Facebook to boost your business and increase your products and services sale?

Our upcoming Empowerment Seminar is positioned to communicate the utilisation of this great tool for Internet Marketing as well as other great tools.

You probably have heard about Google Analytics that gives you details of hits and visits to your website, the pages visited, how much time was spent on a particular page and, the bounce rate. If you monetized your site, Google Analytics also records the income stream obtained. Now Facebook also has its analytics extended to serve you better.

To incorporate Facebook Analytics to your page and extend the reach of your products/services and your brand, you will need to utilise the new Facebook Like plugin. Placing the code for the plugin on your page links you back to Facebook and inevitably to its Analytics that will give you details of visits to your website or blog page. It also boosts your visibilty via search engines. Remember that the more visibility you have, the greater the chances of new opportunities.

You can also place the Facebook Post to Facebook link on your page. It gives visitors to your site the opportunity to post articles on your webpage to their Facebook pages and other locations.

To implement the Like plugin and the Post to Facebook plugin on your website, you must create an iframe and specify an “href” attribute to the iframe: something like

<iframe src="http://www.facebook.com/plugins/like.php?href=http://www.your-website-example.com/web-page.html"></iframe> . You will need to copy this code and place at the relevant points in your website page(s).

I hope you have an exciting Internet Marketing Experience.

Cheers!

Izuchukwu Ezeume