Ways to Use Social Networks to Market Your Business Online

Considering setting up a social networking site or fan page for your business? At first, you may feel overwhelmed, confused, or uncertain about where to begin. They all offer free personal branding and methods for connecting with others and sharing information – but which is right for YOUR business?

A good starting point is understanding what each individual social networking site does – and then evaluating which site (or sites) would best help your business.

Twitter allows you to send short, quick updates to large numbers of people at once. In fact, the focus is on the message itself – and not on a profile page with pictures or extensive biographies. Another unique thing about this social network is that it links people to celebrities and people who are experts in their fields. It’s a great way to build relationships. Twitter is rapidly growing and some experts believe it may one day surpass Facebook as the most popular social network.

Facebook is great for staying in touch, maintaining more personal relationships, or building relationships with people you may (or may not) already know. Especially with the new profile page redesign, Facebook puts an emphasis on photographs as well as status updates and an information “feed” of all other activity. Businesses can create fan pages that allow people to “like” them – and provide status updates, photos, contests, and other methods of keeping customers, clients, colleagues, and other business owners up-to-date and connected. Best of all, Facebook can be linked to Twitter and simultaneously updated with minimal work. It’s been said that ignoring Facebook is business negligence, due to the sheer number of people (ahem, potential clients/customers) who use the network.

LinkedIn is first and foremost a business professional’s social network. It is perfect for connecting with and maintaining relationships with current, former and potential colleagues, customers/clients, business owners and business partners. The best part is, due to the business focus, there is little likelihood that your LinkedIn connections will be given an unprofessional glimpse into your life – which is certainly a risk with some other social networks. One downside of LinkedIn? It doesn’t have as large of an audience as Facebook or Twitter, so reaching your target audience of potential customers and clients may prove to be difficult.

Social Network – Facebook Marketing

It’s 2017 and Facebook is still the largest social network on the planet. With over 1.2 billion active users, out of which almost 65% log in daily to this gigantic platform, Facebook was not at all famous back when it launched. A decade ago, there were no more than a few million people using Mark Zuckerberg’s experiment of a social network. A decade ago, nobody expected Facebook to be a global success.

Is something going to stop it from growing at an even faster rate? With the momentum Facebook has been having over the last 5 years, do you think anything will stop it? The shocking answer is “almost definitely no”, because Facebook is here to stay. Any social network or online platform with a user base that large will probably never go down, but simply adapt, instead.

Most digital marketers use Facebook to promote their products to the massive audience, and there’s no better place to advertise than Facebook, because everyone’s ideal market is using it 24/7. But you may wonder – how can one target Facebook users with marketing?

One of the best things about Facebook advertising is that their official advertising platform allows you focus on exactly who you are looking for by age, location, gender, interests, and so much more! The basics of Facebook marketing are very simple, and I’ve been following advice from an expert on Facebook marketing online to bring you the basics of how taking advantage of Facebook.

With 13 being the minimum age requirement for Facebook, almost all age groups use it. There is no official publicly available data by Facebook about their most active age groups, but dozens of researchers showed that the age group of 18-29 is the group you’ll stumble upon the most. Accordingly, people 65 and older barely show interest in using it frequently.

What are the best forms of advertising?

* Page-based ads

Unlike profiles, Facebook pages are your gateway to advertising. They are very similar to profiles, but their purpose is for businesses, organizations, and public figures. Facebook users Like a page, and from that point, they begin following a Page and all its public updates.

Pages are totally free and very straightforward when it comes to setting them up, but the tricky part is getting a good number of fans. That’s where the advertising part steps in.

With page-based ads, you can create Like campaigns or CTA campaigns that are perfect for showcasing an external website.

* Groups

Facebook groups are what forums should have been, and they are similar to Pages, with the addition being that anyone can post updates to a Group. You can create a group that relates to your industry or audience and start from there. Groups are free and without wasting money on ads, you can engage a lot of users in no time.

* Profile Photo – indirect advertising

Your profile photo is the placeholder for your logo. It’s that simple. When it comes to the Cover Image, it’s a different story, because you’re the one who has to decide what goes here. Some use imaginary mascots, others showcase discounts or even their own employees. Fancy artwork with a flat design is always a great option, though.

* The “About” section

It’s a short pitch that can make or break your Facebook marketing campaign. This goes right below your business’ logo / profile picture, and this is where you get to tell the wide Facebook community what you’re about.

All you have to do to succeed is to keep it friendly and informal, because nothing beats a casual tone.

Conclusion

Facebook is more than just a powerful social network. It’s flexible, and no matter what your niche is, you can enjoy enough varieties of marketing options. With them, you can tailor your marketing efforts to fit all your company’s needs.

Of course it takes time to learn all of Facebook’s wide features, but believe me, once you get through them all, it will be so worth it! You want to make sure you embrace the constant growth that Facebook is having, and then work on social media marketing.

Social Networking: Facebook – Get Involved

Start Putting Yourself Out There!

OK, you will more than likely be wondering to yourself what to next. You’ve got a Facebook account for your business, you’re adding friends (most of whom you don’t know) and people are adding you. What you need to do is GET INVOLVED!

The most inspirational entrepreneurs that I follow are the HARDEST WORKING! They are forever commenting on people’s status updates, posting on each other’s walls, uploading links to blogs, videos, podcasts etc to offer TRUE VALUE to the community as well as potential customers. They GET INVOLVED and this is what gets them noticed by hundreds and thousands of Facebookers and helps BRAND THEMSELVES.

Tip 1:

LIKE people’s STATUS UPDATES. Don’t be a spammer and like everything because people will think you have nothing to offer or are not really interested. Scroll through the news feed and like the status updates that genuinely appeal to you. This way you can comment freely on this status and continue any possible conversations.

Tip 2:

READ, WATCH and LISTEN to people’s posts. Then COMMENT. Whether it be a blog, video or podcast, there’s a chance it will offer you great VALUE and an opportunity to learn new tricks of the trade. Even if it doesn’t offer anything your feedback will be greatly appreciated and it puts your name out there once again.

I will never forget the kind comments I’ve received in the past and out of my 2,300 friends I can name each and every one of these entrepreneurs. Now THAT’S NAME BRANDING for you! What I find as well, is that ever since these people left an impression on me I’m always looking out for their posts and have developed a decent friendship with all of them. We regularly converse and share ideas, which is great for business.

Tip 3:

WRITE INTERESTING STATUS UPDATES. If you write regular updates you’ll appear in people’s news feeds more often and are more likely to get likes and comments. Do your best to become familiar with everybody. Don’t just write boring, generic updates. Try to alternate between your business and interests. If EVERY status refers to your business you may come across as a bit spammy and forceful. Remember, you’re here to offer great VALUE and people like to know a little more about the person.

Like football? Throw in the odd update about your favourite team. I’ve met many fellow football fans and we have regular banter. Like music, movies, painting, technology etc – pop a status up about what interests you. You’ll soon get regular comments and learn more about your friends.

Thanks for reading – stay tuned for more tips…